Two classes left. WOW! Crazy isn’t it?
Here is what’s left to tackle for the rest of the semester.


PAPER: Please provide a short write up/paper that includes the following:

  • Name:
  • Blog Address:
  • LinkedIn Address:
  • Twitter Handle:
  • What you learned and accomplished this semester:
  • Your thoughts on our books and guest lecturers (what you liked/didn’t like):
  • Your thoughts on the assignments:
  • Your thoughts on the client project:
  • Your tips for improving the class (assignments to include such as video, audio, etc.):

Please note, I do value input. It’s a challenge to teach so much content in 16 weeks, but I do know there are always ways to improve. We’ll discuss these topics in class as well.

Any questions?

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Posted by on May 3, 2013 in Assignments, Homework, Logistics


Client Project Deliverables

ITEM 1: Paper/report
This a professional quality report you will turn in. You will give one copy to me and one to the client. I recommend turning the report in a quality folder.Here is how I recommend structuring the report:

  1. Provide a brief situational analysis (state the question/problem you are working on). Include background on why the athletic department wants help with this area and desired goals. This section essentially lets the client know you understand their current problem and their goals.
  2. Provide a brief overview of what the athletic department is currently doing or what they have done to try to address the problem/issue in the past. For example, has the athletic department tried to provide smaller or lesser known sports using social media in the past? Have the used Twitter or a Facebook campaign? Have they used YouTube? If so, what type of results did they get? If they failed, why do you think they failed?
  3. Provide an overview of any research you conducted. For example, with the chant issue, have any other institutions used social media at their schools to start new traditions, chants or stop problematic behaviors at games? If so, what did they do and how did they use social media to achieve their goals? The purpose of this section is to let the client know you researched the problem and look for working case studies/examples for around the web
  4. Provide your recommendations. For example, what social media channels should they use? How should they use them (how often should they use them, what type of content should they post, how do they gather the content, how do they manage content production and sharing, how do they manage engagement). How long will it take for them to see results? What results do you recommend they look for/measure?

ITEM 2: Oral Presentation
Each group will provide a 10-15 minute professional presentation to the entire class on May 2nd. The presentation can include a PowerPoint, Prezi, etc. but this is not required. For the most part, your presentation will be an oral presentation of what is in your paper/report. Mike Walsh, Alex, Nate, Leona and I will be jointly judging/grading the presentations.

Grading will be based on the following

  1. quality of report
  2. quality of presentation
  3. your peers in your group rating your involvement and contributions to the project.

Any questions?

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Posted by on April 15, 2013 in Assignments, Homework, Logistics


April 9: Client Project Kick-off

Here are the client questions from today:

  1. How could we do a 100 day countdown to kickoff incorporating Twitter and Facebook?
  2. How can we drive up followers on Twitter and likes on Facebook for smaller sports.  (not FB, MBB, MHKY)
  3. Using social media, how can we team up with student-athletes to promote what they do on and off the field?  Handoff Facebook and Twitter pages to student-athletes for a week?
  4. How can we improve upon the #UWGameday campaign if we were to do it again?  Particularly, how can we get more fans involved? (scroll slowly)
  5. How to use social media to get rid of inappropriate chants?
  • Please choose your team members (team of 4-5)
  • Select 1 question to dig deep on. We have until May 2nd to complete our research.


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Posted by on April 9, 2013 in Assignments, Homework, Logistics


April 4: Alex Talks Facebook

Alex provided a guest lecture on Facebook. Check your email for his slide deck.

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Posted by on April 4, 2013 in Assignments, Homework


April 2: In class Blog Post Challenge

We did an in class blog post challenge today. You proved you can crank out 2 posts in an hour.

Homework: Keep working on your accounts (blog, Tweeting, etc.)

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Posted by on April 2, 2013 in Assignments, Logistics


March 12

Reviewing Marcus Sheridan and Tweetchat

Grading your classmates about page and Twitter profile pages.

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Posted by on March 12, 2013 in Assignments


March 7: The Sales Lion Roars

So great to have Marcus Sheridan join us for class today. We discussed keywords, search and lots of other cool topics. We had to use WebEx because of a technical glitch so I’ll see if Marcus can share the video with us.

HOMEWORK: Reaction paper and plan on attending Tweetchat on Sunday night hosted by Mack Collier


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Posted by on March 8, 2013 in Assignments, Homework


More on Targeting a Specific Audience

As we’ve gone through the strategy documents, we’ve noticed many of you still have very broad audiences. We discussed narrowing your audiences last week Thursday, but I wanted to share a couple of additional resources.


Jay Baer of Convince and Convert conducted an interview with Erika Napoletano about the importance of being unpopular. They discuss her book, “The Power of Unpopular“. Watch this interview! It will help you understand why you need to narrow your target.


I was discussing personas with a couple of people during #blogchat last night and met Ernest Barbaric. Ernest shared a post about how he creates advanced target market profiles. I found this article to be very helpful (we’ll be looking at his slide deck tomorrow).

*** Please note how I connected with Ernest. We were both in #blogchat last night. I never met him before last night. He joined in a conversation related to one of his areas of expertise. He was monitoring the chatter, jumped in to a relevant conversation and share a number of quality resources, including his blog post. He wasn’t pushy or self-promotional. He was just helpful. Now, thanks to his reaching out, I’m promoting and using his post in our class at UW-Madison. Pretty cool huh?

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Posted by on March 4, 2013 in Assignments, Highly Recommended


Preview of Classes 13 and 14

I know at least 4 of you attended the optional #blogchat last night in preparation for next Sunday’s chat. We’ll briefly discuss the experience in class tomorrow. Joy, Benny, Kathi and Jake would you be willing to share your experience with class? It’d be great to hear from a newbie’s perspective what the first #blogchat was like for you.

BTW, the topic for the #blogchat next Sunday will be “I wish I knew this when I started” where a large number of bloggers with a wide variety of experience will share their best tips and advice they wished they .

Also, I want everyone to read this article from the NY Times before class on Thursday. It features our next guest lecture, Marcus Sheridan who will be joining us this upcoming Thursday.

He will be talking about a variety of topics including keywords, blog post titles, long-tail vs. short-tail titles and optimizing your blog posts for search.

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Posted by on March 4, 2013 in Assignments, Logistics, Must Reads


Class 12: Focusing Audiences

Great discussion today about technical and tactical questions with WordPress, Twitter and focusing your message to a key audience.

Many of you had audiences that were too broad, so we discussed how to narrow down your audience.  We did an in-class example of someone interested in working in the fitness arena. We compared the Dustin Maher audience with the Monkey Bar Gym audience.  We noted how each site catered their content to their audiences.  Don’t be afraid to narrowcast.  I am more concerned about you having audiences that are too broad.

We did an in class persona exercise trying to narrow down our target markets.  in you can read more about personas here.

Your homework is to:

  • Work on refining your audiences and make sure your blog post titles speak to them.
  • Continue your Twitter outreach.
  • Work on post #5 and #6
  • Review your about page. Is there anything you want to change? Next class we will review our “about” pages as well as dig into Twitter more.
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Posted by on February 28, 2013 in Assignments, Homework