RSS

Monthly Archives: January 2013

Homework, Reviewing Stanford and Previewing Erin Podolak

A quick post class wrap up from today. I hope you got a ton of value from Stanford Smith joining class. I personally took a ton of great ideas away from today. Now it’s time to implement then.

FOR HOMEWORK:

  • write a reflection paper on your key takeaways from today. Focus on information Stan provided that you can act on to have a great start to your blogging and social media activities.
  • Watch the Erin Podolak interview. Tweet your questions to her before class. Just a reminder, this is part of your participation grade @erinpodolak
  • work on Minute #4 of the 7 Minute Blog Strategy

INTERVIEW WITH ERIN

INTERVIEW REPLAY WITH STAN
I apologize for the audio difficulty with SpreeCast. Next week we might do a Google Hangout instead. However, you can watch a reply of Stan’s visit here. The interview starts around 10:00 minutes in, you can skip to that point.

FOR THOSE WHO WANT TO SET UP THEIR OWN SITE

I recommend using Dreamhost.com just because I have a lot of experience with it. They have great WordPress support (one click installation). You also get a free domain name for the first year ($9.95 value) as well. If you sign up for the annual hosting plan with them, you can use the discount code OrangeCheetah97 (my kids picked the name) and you’ll receive $79 off the first year of hosting. So a year of hosting with a domain will cost around $25 for the year.

Other good hosting options include Bluehost.com and HostGator.com. I’m sure there are others too, however I don’t have discount codes for them. Does anyone else have recommendations?

 
Comments Off on Homework, Reviewing Stanford and Previewing Erin Podolak

Posted by on January 31, 2013 in Assignments, Homework, Logistics

 

Class 4 Prep

We’ve got Stanford Smith from Pushing Social joining us to talk blogging and the business of blogging tomorrow.

Here is the link to the SpreeCast. Make sure to be on time and be logged into a computer or other device.

Before class, make sure to tweet your questions to Stan @pushingsocial and use the class hashtag #lsc432.

 

 

 

 
Comments Off on Class 4 Prep

Posted by on January 30, 2013 in Logistics, Upcoming classes

 

Class 3 Notes

Great class today everyone. I know it’s hard to choose your topic, so I hope today’s class and breakout session helped you realize you have options and content to contribute. Remember, your content (eBooks) should speak to your key audiences and help them solve a problem, challenge or need they have.

HOMEWORK:

  • Complete Minute #2 and Minute #3 homework from Stanford Smith’s 7 Minute Blog Strategy. Print and bring to class.
  • Google Yourself Assignment
  • Begin working on your about page for your blog
  • Prepare questions for Stanford Smith joining up. You can tweet questions to him @pushingsocial
  • Watch video interview with Chris Craft (the video isn’t uploaded yet. Having issues with my YouTube account).
  • Do you want to have your own domain name and hosting? Let us know. I might do an in-class session for you next week.

 
Comments Off on Class 3 Notes

Posted by on January 30, 2013 in Assignments, Homework

 

Class 2: Topics, Big Results Case Studies and Homework

Here is the slide deck from class today. Remember, this is the time to think critically about your topic.The case studies include some of my favorite people online and demonstrate the value of topic. Great examples of what can be done include:

Any questions, you know where to find me on Twitter 😉
 
Comments Off on Class 2: Topics, Big Results Case Studies and Homework

Posted by on January 25, 2013 in Homework

 

Homework for next class

Great class today everyone. Very excited about the semester. Here is your homework for Thursday.

  • Investigate your options for creating a personal blog using a tool such as WordPress, Tumblr or another tool of your choosing.
  • Set up basic Twitter and LinkedIn profiles for professional use (if you haven’t already). Tweet to me using the class hashtag #lsc432 so we can create a class list. Tweet what your potential blog topics might be (based on your professional interests and ambitions) and if you’ll be using WordPress, Tumblr or another publishing platform.
 
Comments Off on Homework for next class

Posted by on January 22, 2013 in Homework

 

Welcome to Social Media Marketing LSC 432

This is going to be a great semester. We’re going to cover a lot of ground, practice what we learn and interact with a slew of world-class experts.

The pace will be challenging but the fields of social media and digital marketing are fast changing. Please make sure to do the following:

  • Investigate your options for creating a personal blog using a tool such as WordPress, Tumblr or another tool of your choosing.
  • Set up basic Twitter and LinkedIn profiles for professional use (if you haven’t already). Tweet to me using the class hashtag #lsc432 so we can create a class list. Tweet what your potential blog topics might be (based on your professional interests and ambitions) and if you’ll be using WordPress, Tumblr or another publishing platform.
 
Comments Off on Welcome to Social Media Marketing LSC 432

Posted by on January 21, 2013 in Assignments, Logistics