Monthly Archives: March 2013

March 12

Reviewing Marcus Sheridan and Tweetchat

Grading your classmates about page and Twitter profile pages.

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Posted by on March 12, 2013 in Assignments


March 7: The Sales Lion Roars

So great to have Marcus Sheridan join us for class today. We discussed keywords, search and lots of other cool topics. We had to use WebEx because of a technical glitch so I’ll see if Marcus can share the video with us.

HOMEWORK: Reaction paper and plan on attending Tweetchat on Sunday night hosted by Mack Collier


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Posted by on March 8, 2013 in Assignments, Homework


More on Targeting a Specific Audience

As we’ve gone through the strategy documents, we’ve noticed many of you still have very broad audiences. We discussed narrowing your audiences last week Thursday, but I wanted to share a couple of additional resources.


Jay Baer of Convince and Convert conducted an interview with Erika Napoletano about the importance of being unpopular. They discuss her book, “The Power of Unpopular“. Watch this interview! It will help you understand why you need to narrow your target.


I was discussing personas with a couple of people during #blogchat last night and met Ernest Barbaric. Ernest shared a post about how he creates advanced target market profiles. I found this article to be very helpful (we’ll be looking at his slide deck tomorrow).

*** Please note how I connected with Ernest. We were both in #blogchat last night. I never met him before last night. He joined in a conversation related to one of his areas of expertise. He was monitoring the chatter, jumped in to a relevant conversation and share a number of quality resources, including his blog post. He wasn’t pushy or self-promotional. He was just helpful. Now, thanks to his reaching out, I’m promoting and using his post in our class at UW-Madison. Pretty cool huh?

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Posted by on March 4, 2013 in Assignments, Highly Recommended


Preview of Classes 13 and 14

I know at least 4 of you attended the optional #blogchat last night in preparation for next Sunday’s chat. We’ll briefly discuss the experience in class tomorrow. Joy, Benny, Kathi and Jake would you be willing to share your experience with class? It’d be great to hear from a newbie’s perspective what the first #blogchat was like for you.

BTW, the topic for the #blogchat next Sunday will be “I wish I knew this when I started” where a large number of bloggers with a wide variety of experience will share their best tips and advice they wished they .

Also, I want everyone to read this article from the NY Times before class on Thursday. It features our next guest lecture, Marcus Sheridan who will be joining us this upcoming Thursday.

He will be talking about a variety of topics including keywords, blog post titles, long-tail vs. short-tail titles and optimizing your blog posts for search.

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Posted by on March 4, 2013 in Assignments, Logistics, Must Reads