Mark Schaefer one of Forbes Magazine’s Top 50 will be joining us in a couple of weeks (February 12, not Feb 14 the syllabus indicates). to talk about his book Tao of Twitter (the #1 selling Twitter book in the world) and how to use Twitter effectively. We might also chat about his award-winning book, The Return on Influence to talk about Klout, Kred and PeerIndex.
While Mark is a great teacher and super knowledgeable in those to areas, he also knows a thing or two about blogging. As a matter of fact, he runs one of the most popular social media and digital marketing blogs in the world.
Last year, he wrote a fantastic post the 7 reasons EVER job seeker should be blogging. He’s been kind enough to let me repost it here. Please read the post and I strongly recommend you check out the comment thread from the original post. Mark has build an amazing community that has great insight as well and I learn a lot from participating in the comment section:
Have you ever considered the ways a blog can help you get a job? I meet a lot of young people entering the work force and I always recommend blogging as a way to get ahead … in almost any career. Here’s why:
1) Show what you’re made of. In any interview, you normally have to try to convince people that you know what you know. In a blog, you can SHOW them. Blog about current events in your industry, your view on trends and developments and demonstrate your areas of expertise.
2) Build a professional network. There are lots of examples where people found jobs through connections in a blog community. Just last week I helped connect a young woman into the professional marketing scene in Chicago because I was impressed with her blog. Your blog community can certainly become a professional network.
3) Engaging versus advertising. Let’s face it. No matter how creative you get, a resume is still an advertisement. I struggle reading carefully through a lengthy resume. However, I will read interesting stories on a blog all day long. Compelling content is a way to engage prospective employers in a way that will hold their attention.
4) Point of differentiation. In today’s world, blogging may be an expectation of many entry-level jobs. Demonstrating an ability to create content may just be the difference that gets you the job over a non-blogger.
5) Sharpen your professional skills. If you’re going to blog about a subject, you need to know your stuff. Putting out thoughtful content requires that you stay on top of your game, which will certainly be an advantage to you, especially if the job-hunting process is a long one.
6) Expand your reach. Building your personal brand means showing up in all the places a prospective employer might find you. Of course that usually means LinkedIn. But having a link to a blog on your profile, as well displaying a feed of your recent blog posts, gives a potential employer stalking you on LinkedIn more ways to connect with you and learn about your skills.
7) Extend the interview. Here is the last thing you say to your interviewer: “I’ve enjoyed our time together but there is so much more I could tell you about my abilities. I hope you’ll take a look at my blog (the web address is on my resume) so you can see for yourself the way I think about things.” And you know what? They’ll do it. You have just extended your interview by another 15-30 minutes and that may make all the difference!