Category Archives: Highly Recommended

More on Targeting a Specific Audience

As we’ve gone through the strategy documents, we’ve noticed many of you still have very broad audiences. We discussed narrowing your audiences last week Thursday, but I wanted to share a couple of additional resources.


Jay Baer of Convince and Convert conducted an interview with Erika Napoletano about the importance of being unpopular. They discuss her book, “The Power of Unpopular“. Watch this interview! It will help you understand why you need to narrow your target.


I was discussing personas with a couple of people during #blogchat last night and met Ernest Barbaric. Ernest shared a post about how he creates advanced target market profiles. I found this article to be very helpful (we’ll be looking at his slide deck tomorrow).

*** Please note how I connected with Ernest. We were both in #blogchat last night. I never met him before last night. He joined in a conversation related to one of his areas of expertise. He was monitoring the chatter, jumped in to a relevant conversation and share a number of quality resources, including his blog post. He wasn’t pushy or self-promotional. He was just helpful. Now, thanks to his reaching out, I’m promoting and using his post in our class at UW-Madison. Pretty cool huh?

Comments Off on More on Targeting a Specific Audience

Posted by on March 4, 2013 in Assignments, Highly Recommended


7 Reasons Every Job Seeker Should Blog

Mark Schaefer one of Forbes Magazine’s Top 50 will be joining us in a couple of weeks (February 12, not Feb 14 the syllabus indicates). to talk about his book Tao of Twitter (the #1 selling Twitter book in the world) and how to use Twitter effectively. We might also chat about his award-winning book, The Return on Influence to talk about Klout, Kred and PeerIndex.

While Mark is a great teacher and super knowledgeable in those to areas, he also knows a thing or two about blogging. As a matter of fact, he runs one of the most popular social media and digital marketing blogs in the world.

Last year, he wrote a fantastic post the 7 reasons EVER job seeker should be blogging. Read the rest of this entry »

Comments Off on 7 Reasons Every Job Seeker Should Blog

Posted by on February 3, 2013 in Assignments, Highly Recommended, Must Reads