Category Archives: Must Reads

Preview of Classes 13 and 14

I know at least 4 of you attended the optional #blogchat last night in preparation for next Sunday’s chat. We’ll briefly discuss the experience in class tomorrow. Joy, Benny, Kathi and Jake would you be willing to share your experience with class? It’d be great to hear from a newbie’s perspective what the first #blogchat was like for you.

BTW, the topic for the #blogchat next Sunday will be “I wish I knew this when I started” where a large number of bloggers with a wide variety of experience will share their best tips and advice they wished they .

Also, I want everyone to read this article from the NY Times before class on Thursday. It features our next guest lecture, Marcus Sheridan who will be joining us this upcoming Thursday.

He will be talking about a variety of topics including keywords, blog post titles, long-tail vs. short-tail titles and optimizing your blog posts for search.

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Posted by on March 4, 2013 in Assignments, Logistics, Must Reads


7 Reasons Every Job Seeker Should Blog

Mark Schaefer one of Forbes Magazine’s Top 50 will be joining us in a couple of weeks (February 12, not Feb 14 the syllabus indicates). to talk about his book Tao of Twitter (the #1 selling Twitter book in the world) and how to use Twitter effectively. We might also chat about his award-winning book, The Return on Influence to talk about Klout, Kred and PeerIndex.

While Mark is a great teacher and super knowledgeable in those to areas, he also knows a thing or two about blogging. As a matter of fact, he runs one of the most popular social media and digital marketing blogs in the world.

Last year, he wrote a fantastic post the 7 reasons EVER job seeker should be blogging. Read the rest of this entry »

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Posted by on February 3, 2013 in Assignments, Highly Recommended, Must Reads