Here is the homework due Thursday:
FIRST HOMEWORK ASSIGNMENT
Complete your Strategy Doc. Remember this is a professional document so make it polished. Here are the recommended sections
- SECTION 1: Cover Page. Include your Name, Blog Title and Address and Your Social Media Accounts (list them out with addresses)
- SECTION 2: Purpose and Goals (take from Minute #1)
- SECTION 3: Primary Audience (Minutes #2 and #3)
- SECTION 4: Secondary Audience (Minutes #2 and #3)
- SECTION 5: Key Accounts/Sites You’ll Target (why you will follow them and how you will connect with them such as Twitter, commenting on their blogs, etc.
- SECTION 6: Blog Topics (Minute #4)
- SECTION 6: Social Media Tools and Usage (which tools you plan on using and how often you plan on using them)
SECOND HOMEWORK ASSIGNMENT
Tweet questions for Joe Pulizzi @juntajoe and check out the Content Marketing Institute. Start paying attention to how social media and the website integrate for targeted connections.