Class Notes from Today

19 Feb

Here is the homework due Thursday:

Complete your Strategy Doc. Remember this is a professional document so make it polished. Here are the recommended sections

  • SECTION 1: Cover Page. Include your Name, Blog Title and Address and Your Social Media Accounts (list them out with addresses)
  • SECTION 2: Purpose and Goals (take from Minute #1)
  • SECTION 3: Primary Audience (Minutes #2 and #3)
  • SECTION 4: Secondary Audience (Minutes #2 and #3)
  • SECTION 5: Key Accounts/Sites You’ll Target (why you will follow them and how you will connect with them such as Twitter, commenting on their blogs, etc.
  • SECTION 6: Blog Topics (Minute #4)
  • SECTION 6: Social Media Tools and Usage (which tools you plan on using and how often you plan on using them)


Tweet questions for Joe Pulizzi @juntajoe and check out the Content Marketing Institute. Start paying attention to how social media and the website integrate for targeted connections.

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Posted by on February 19, 2013 in Assignments, Homework


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