Write short update paper on your current progress. How are you progressing with making industry connections on Twitter and commenting on blogs When you “Google” yourself, are you getting better results? What are you struggling with? Where are you succeeding? Finish the Tao Get active on Twitter
Class 10: Joe Pulizzi Talks Content Marketing, Blogging LinkedIn, SlideShare and More (and Homework)
What are your key takeaways?
I’ll be reviewing the interview and putting my key takeaways on my business site later this week.
- Write a response paper OR blog post about what you learned from Joe and how you can apply it to your topic area.
- Write posts 3 and 4.
- WE WILL BE JOINING BLOGCHAT NEXT WEEK, not this week.
Here is the homework due Thursday:
FIRST HOMEWORK ASSIGNMENT
Complete your Strategy Doc. Remember this is a professional document so make it polished. Here are the recommended sections
- SECTION 1: Cover Page. Include your Name, Blog Title and Address and Your Social Media Accounts (list them out with addresses)
- SECTION 2: Purpose and Goals (take from Minute #1)
- SECTION 3: Primary Audience (Minutes #2 and #3)
- SECTION 4: Secondary Audience (Minutes #2 and #3)
- SECTION 5: Key Accounts/Sites You’ll Target (why you will follow them and how you will connect with them such as Twitter, commenting on their blogs, etc.
- SECTION 6: Blog Topics (Minute #4)
- SECTION 6: Social Media Tools and Usage (which tools you plan on using and how often you plan on using them)
SECOND HOMEWORK ASSIGNMENT
Tweet questions for Joe Pulizzi @juntajoe and check out the Content Marketing Institute. Start paying attention to how social media and the website integrate for targeted connections.
Great discussion today about what we’ve learned so far from Stanford Smith, Erin Podolak and Mark Schaefer. They are three amazing people who have a lot to teach us and I’m impressed by what you all have learned from them.
Also, we had a excellent discussion in my group about our projects. Remember that your peer teams are excellent sounding boards for advice, blog topics, comments and interviews. If we support one another, I guarantee you that you will be amazed at what you each accomplish this semester and what you collectively accomplish.
Please let me know how things went in your group.
- Write your first two blog posts (or next two if you’ve already written them). Remember, each extra blog post your write beyond 20 will count as extra credit.
- Read Tao of Twitter Chapters 9 -14 (pages 81 – 132 for those who have the book). I forgot to mention this in class
- Please email me which group you were in today. Mine, Leona’s, Nate’s or Alex’s. You will be working with your support teams for the remainder of the semester.
- Finalize your list of groups you will be following. Next week you will be turning all the exercises from Stanford Smith and your key accounts to follow in a booklet similar to the one I handed out last week (Flavorfull Strategy Doc).
THERE WILL BE NO REQUIRED #BlogChat THIS WEEKEND.
Here is the interview with Mark Schaefer from yesterday. Read page 49-80 of the Tao of Twitter as well as the chapter on Twitter chats.
As I mentioned in class last Thursday, Mark Schaefer will be joining us in class on Tuesday, February 12 rather than Thursday February 14th. Therefore, we will flip our days for this week.
Please make sure to have questions ready for Mark on Tuesday as I will be calling on people to ask there most pressing questions. See you Tuesday for an outstanding guest lecturer.
Today was our jumping into the deep end with Twitter. Thanks so much to Alex Kowalsky for a fantastic introduction. I loved seeing how he handles working on such a large account. He recommended using Tweetdeck which is a great tool. Hootsuite is my weapon of choice. Both are excellent tools.
- Post about your topic on your blog. Why do you care about it? Who do you want to help? How are you adding value? Tweet the address of your blog using the class #lsc432. Select an appropriate theme.
- We are holding off on #blogchat until next Sunday night. The plan is to attend #blogchat next Sunday night. Attendance will be taken.
- Begin reading “Tao of Twittter p1-48
- Tweet any questions you have to @markwschafer
Today we will interview Erin Podolak via Spreecast about how to get started with developing your digital footprint in an effective way. Erin was in 432 last Spring and has done some amazing things in the last 12 months. She shares not only her story, but also her tips and advice on what you can do to make strategic connections in your field.
Regarding homework, here is what’s one the plate for Thursday.
- Tweet your best tips from Erin and write a short paper (>1 page) that includes your “ahas” and key takes aways from the interview.
- Start Stakeholder Stalk: Research and list out at least 10 key accounts to connect with a brief description explaining why they are valuable to you and your goals. Consider how you will connect with them. Will you start following them on Twitter? Commenting on their blogs? Connecting via LinkedIn?
- Copyblogger Read this article from Copyblogger about headline writing. We’ll be discussing more on headlines later on
Read This article from Erin on how to overcome the blank page
Mark Schaefer one of Forbes Magazine’s Top 50 will be joining us in a couple of weeks (February 12, not Feb 14 the syllabus indicates). to talk about his book Tao of Twitter (the #1 selling Twitter book in the world) and how to use Twitter effectively. We might also chat about his award-winning book, The Return on Influence to talk about Klout, Kred and PeerIndex.
While Mark is a great teacher and super knowledgeable in those to areas, he also knows a thing or two about blogging. As a matter of fact, he runs one of the most popular social media and digital marketing blogs in the world.
A quick post class wrap up from today. I hope you got a ton of value from Stanford Smith joining class. I personally took a ton of great ideas away from today. Now it’s time to implement then.
- write a reflection paper on your key takeaways from today. Focus on information Stan provided that you can act on to have a great start to your blogging and social media activities.
- Watch the Erin Podolak interview. Tweet your questions to her before class. Just a reminder, this is part of your participation grade @erinpodolak
- work on Minute #4 of the 7 Minute Blog Strategy
INTERVIEW WITH ERIN
INTERVIEW REPLAY WITH STAN
I apologize for the audio difficulty with SpreeCast. Next week we might do a Google Hangout instead. However, you can watch a reply of Stan’s visit here. The interview starts around 10:00 minutes in, you can skip to that point.
FOR THOSE WHO WANT TO SET UP THEIR OWN SITE
I recommend using Dreamhost.com just because I have a lot of experience with it. They have great WordPress support (one click installation). You also get a free domain name for the first year ($9.95 value) as well. If you sign up for the annual hosting plan with them, you can use the discount code OrangeCheetah97 (my kids picked the name) and you’ll receive $79 off the first year of hosting. So a year of hosting with a domain will cost around $25 for the year.