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Projects/Grading

COMPONENT % DESCRIPTION EVALUATION
Class Participation 10% This is a CRITICAL component of class. You must engage if you are going to do well. Come to class prepared, awake and ready to contribute. If you are not an afternoon person, bring caffeine, RedBull, etc. whatever is necessary to get you focused and ready to go.Participation will include being active in our weekly large group sessions, our weekly small group breakout sessions and participating online. You CANNOT do well in this class without participating regular. You must CONSISTENTLY participate. You cannot decide the last 2 weeks of class to get hyper engaged after not participating all semester and expect the same grade as someone who consistently engages. How will we measure participation?(1) In class: do you attend class regularly? Do you participate in large group discussions? Do you pa

(2) Outside class: are you active on twitter? Scour the internet for great course-relevant content, sharing links, experiences, etc. Include the hashtag #lsc432 so we can follow the thread (you can include @3rhinomedia to ensure I see your tweets)

I will evaluate your participation along with the several of your class peersLateness and absences will be noted and negatively impact your participation grade.
Setting Up Blog About Page, Twitter and LinkedIn Profiles, Googling Yourself   20% Do you have optimized, professional profiles? This will include your “About Page” on your blog, your Twitter Profile, LinkedIn Profile and your Google Search Results. We may include your Klout Score so be warned This will be graded on the on thefollowing scaleA = 100 – 92

AB = 91 – 87

B = 86- 82

BC = 81 – 77

C = 76 – 70

D = 69 – 60

F = <60

 

Social Media Strategy and Blog Planning Documents + your activity on Twitter and LinkedIn (Possibly Klout) 20% This will be graded throughout the semester. Some items, such as the 1 minute assignments from Stanford Smith will be due early in the semester. Others will be do weekly. This will be graded on the on thefollowing scaleA = 100 – 92

AB = 91 – 87

B = 86- 82

BC = 81 – 77

C = 76 – 70

D = 69 – 60

F = <60

 

20 Blog Posts (2 per week). Extra quality blog posts = extra credit 30% Every week you will create 2 blog posts. The posts can be text, audio or video. You must use a basic editorial calendar, though you can deviate from it as needed. You must also I will grade on the quality of the content and communication based on the blogging rubric I will share in class.

 

Overall Social Media Project for the Client   20% Client Project. We will form teams of 4 students to work on a client project. Each team will be responsible for creating an in-depth Facebook Marketing strategy. You can also include other tools as well, but the focus will primarily be on Facebook. Individual teams will be responsible for reviewing the clients current use of the tool, review case studies of organizations successfully using Facebook, identify ways to engage and create a set of recommendations for the client to being using the tools more effectively.Each group will present their recommendations in the following way:

 

What : A visual presentation, and a Final Report, which includes:

  • Executive Summary:  One page of an executive summary. Include a 200 word description that highlights your impact over the quarter
  • Recommendations. What should the client do to use the tool more effectively in the future? Should they use it now? How much time do you estimate they will need to engage? Can you provide recommend styles for producing content? Etc.
Both the teaching team & your classmates will evaluate your contribution.Peer evaluation : Your pod-mates will allocate 100 points between your members (e.g. 25-25-25-25 for equal effort, 40-30-15-15 for an imbalanced team).

 

Teaching team evaluation and client input :  You will be evaluated on two things.

 

(1)  Content: Quality of the project, and results of the project.

(2)  Communication: Storytelling ability, outrageous creativity, and elegant simplicity.

 

This will be graded on the on the

following scale

A = 100 – 92

AB = 91 – 87

B = 86- 82

BC = 81 – 77

C = 76 – 70

D = 69 – 60

F = <60

 

 

 

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